Atolla Skin Lab Social Media

mbaharlo
Jun 10, 2019
1 min read

For the Atolla Skin Lab, I had the responsibility of creating compelling content on the company's social media accounts. The majority of the content I created was used through Instagram to increase engagement and awareness. It was important to ensure that I was pushing the brand's story, purpose and values while sharing content that was appealing to the consumer. After performing primary market research and influencer marketing research, I gained valuable insight on what type of content skincare enthusiasts engage in. I applied this knowledge through my content creation, while maintaining the brand's messaging and aesthetic. As a team, we utilized various strategies to create a space that was informative yet approachable. In the slideshow below, you will find some of the posts and stories I created for the Atolla Skin Lab Instagram account. To look at more of their content please visit @atollaskinlab.